Time.

“There will be time to murder and create,
And time for all the works and days of hands
That lift and drop a question on your plate.”
t.s. elliott, “The Love Song of J. Alfred Prufrock”

All we sell and give is time. As I get ready to teach my Winter 2009 UCLA Anderson Media 2015 class, I keep coming back to time. As I spent too much time on Twitter and Facebook, editing video, spending time with my kids on the Wii, watch so many companies struggling with advertising (selling time), hearing so many new company pitches now — all of them are looking to grab and sell or re-sell some of my and your time.

I’m looking professionally at how we can better sell and use time for education, helping “early majority” users improve their lives and futures. Some of this is teaching myself at UCLA and other universities, helping create and grow programs to help future executives and creators think about new and better futures — future “time” — that they can make efforts to change. Some is with my Ed.D. work on educational leadership and change at Fielding — I’m starting some interesting research in that regard with connected media and am talking with several entities in that regard.

And I will be posting here detail around the 12 Factors Changing Media and Our Lives, which is some of the cornerstones of my work through Maremel — and much of that is all about (a) time; (b) the data on how we spend our time; and (c) how all of that drives much of the wealth creation and value transfer in our modern era.

Time…

“…we have all the time in the world.” — the last line in “On Her Majesty’s Secret Service,” which always makes me a bit sad.