I told Will Richmond at Digital Hollywood that I was really enjoying his e-newsletter. He looked quite startled and told me to pass the word along.

So here I am. I appreciated his post on June 5’s VideoNuze about the abundance of money that is plummeting into video aggregators — http://www.videonuze.com/blogs/?2008-06-05/Video-Aggregators-Have-Raised-366-Million-to-Date/&id=1867

By his account, more than $366 million of new funds have gone into companies that are still scrambling around to figure working business models. This makes me think strongly of Gartner’s Hype Cycle, with so much money chasing so few ad dollars…and video consumers still trying to figure what ad deployment they are willing to tolerate in front and surrounding their videos. A banner CPM with low clickthrough doesn’t pay for a video environment…yet. And advertisers are trying to pieces together the data they get back and the diverse opportunity sets.

As noted in the LA Times, Bit Player Blog, citing comments at the recent Advertising 2.0 event in NYC:

“As Roger Lee, a general partner at Battery Ventures, put it, the online video field is ‘dramatically overfunded.’ Lee said that there are more than 200 companies in the online video market and more than 200 in social media.”

And Metacafe spoke at that same Digital Hollywood saying that only 25% of their visitors were coming through their home page, making aggregators like this more like Quicky Marts for social-network referenced videos instead of viewing destinations.

Or are they hybrids, with vastly diverse time spent, hoping to convert our average of 64 videos viewed and 143 minutes/month for April 2008, according to the just published Nielsen Online figures, into “real time”. We’re pouring funding into time spent so far of about 1/2 of 1 day of average TV viewing per person in the U.S.

Past Tidbits and Explorations

Augmenting My Mind

How much in technology is augmenting me versus being a digital vampire? How much is one tool or another improving my life vs. taking time and control away? I'm now about 21 months into having short-term memory problems. I had some kind of a memory degradation when I...

From Music in LA to Digital and Music in Austin

We've just ended the second cycle of our Future of Music in LA projects at the Center for Music Innovation at UCLA Alpert.  We helped run a half-day symposium with the City of LA Dept. of Cultural Affairs and the UC Digital...

Playing with Facebook Stories Camera Effects

My Facebook friends must be thinking I'm nuts (again).  I've been tinkering with Facebook Stories and its Camera Effects.  In fact, I've been playing so much I'm also looking into the Camera Effects and AR (augmented reality) developer group. First, here's some of the...

Craft, Process, and Thinking of Becoming

Today I'm working on taxes for our two college students' FAFSAs and watching "Abstract: The Art of Design" on Netflix in the background.  Christoph Niemann is both in his story and telling his story about craft and life.  He is a character and an animated...

HUD: Stories on How We Work and Decide

Gigi enjoyed sharing thoughts over YouTube and the US Housing and Urban Development (HUD) OCIO Learning Series.  This session was recorded in January and ran as a webinar on March 17.  You can find it now...